Kinderpostzegels 2026: Designed by Blond Amsterdam

Kinderpostzegels has announced that the 2026 kinderpostzegels are designed by Blond Amsterdam. The renowned Dutch design brand developed, especially for the annual kinderpostzegelactie (children's charity stamp campaign), a series of hand-drawn stamps around the theme: 'Veilig opgroeien. Dat moet gewoon.' (Safe growing up. That should just be normal.)

Kinderpostzegels Blond Amsterdam Netherlands 2026 charity stamps PostNL safe growing up

Children in Action for Safe Growing Up

From 16 September, children from more than 5,000 primary school classes will take to the streets for peers who grow up without a safe home. The 2026 kinderpostzegels depict everyday moments that should be a given for every child — but too often are not — such as baking together, playing, cycling, and being read to.

With this, Blond Amsterdam has created a warm and accessible depiction of the theme safe growing up: small in the picture, but great in meaning.

"I find it incredibly valuable that PostNL and Blond Amsterdam join us in drawing attention to safe growing up. That theme is more important than ever, because unfortunately we hear all too often that it is not going well at all. Behind more than 100,000 front doors, children grow up in a situation where safety and stability are not a given. It has to be better." — Sofie Vriends, Director Kinderpostzegels

With the proceeds of the kinderpostzegelactie, Kinderpostzegels supports projects and initiatives that ensure these children receive direct support and help close to home — and that they are genuinely listened to.

Kinderpostzegels for Meaningful Post

New this year, the kinderpostzegels are self-adhesive and have the shape of a house or a part of it. The sheet also includes extra stickers that can be used to decorate your post. Stick them on a letter or card and make sending and receiving post even more fun.

"For generations, kinderpostzegels have shown how special post can be. A card or letter feels personal and close, and with kinderpostzegels that gesture takes on even more meaning. Children take action for other children and draw attention to something that should be a given for every child: safe growing up." — Maurice Unck, Director Mail Netherlands PostNL

All image material for the 2026 kinderpostzegels is available for download via the Kinderpostzegels newsroom.

LEARN MORE ABOUT THE KINDERPOSTZEGELACTIE